Apple 2020 Year In Review
2020 didn't go as planned, it came and went, but boy was it a tough year for everyone.
In this article I've collected the most interesting stories about Apple in chronological order:
if you believe I missed something, please let me know!
See previous years:
With modem components assured by Qualcomm for the next several years, Apple signed a $15 billion deal with Broadcom to receive wireless components for the next three and half years.
Apple reported its highest quarterly revenue ever.
- Broadcom strikes $15 billion deal with Apple to sell it iPhone parts
- Apple Q1 2020 Results - $91.8 Billion Revenue
Apple quietly announced universal apps for macOS/iOS/watchOS/tvOS:
from now on users can purchase an app once and have it available in all platforms.
Apple has also lost its appeal against the Caltech Wi-fi patent lawsuit, where Apple has been ordered to pay $838M.
Lastly, some good news: Apple's market share in India grew 40% year over year. Despite the fact that this meant capturing merely a 2% of the total market, Apple share in India's premium segment ($500 or ₹36,000 and above) was 75.6% in Q4 of 2019.
- Apple Adds Universal Purchases for iOS, tvOS and macOS Apps in Xcode 11.4
- Investor update on quarterly guidance
- Apple fined $27 million in France for throttling old iPhones without telling users
- Apple agrees to $500 million settlement for throttling older iPhones
- Apple loses Appeal to invalidate a Caltech Patent and is ordered to pay the $US1.1 Billion verdict
- Apple logs 75.6% market share in India premium segment in Oct-Dec quarter: IDC
France keeps hitting Apple with sanctions, this time with a 1.1B € ($1.35B) fine for anticompetitive monopoly practices.
In a quiet iOS 13.4 release, Apple might have launched the first pointer revolution in decades.
- Apple Encourages Silicon Valley Staff to Work From Home on Virus
- Apple’s Cook Offers Work From Home This Week to Many Global Employees
- France fines Apple 1.1 billion euros for anticompetitive monopoly practices, Apple to appeal
- Here’s how the iPad’s new trackpad actually works
A new iPhone SE has been released four years after the original one, with a price tag of $399 and top of the line hardware: this is Apple's clear attempt to butcher the mid-range market.
Despite Covid concerns, Apple reported a stronger financial Q2 earning than the same quarter last year.
- Apple and Google partner on COVID-19 contact tracing technology
- Dark Sky Has a New Home
- iPhone SE: A powerful new smartphone in a popular design
- Highlights from Apple's Financial Conference Call for Q2 2020
Apple continues its diversifications with:
- a new $334 million investment in a next-gen LED based displays factory in Taiwan.
- pressing its suppliers to depend less on Foxconn.
China sends new power threats in which Apple would be added to its 'Unreliable Entity List', meaning that Apple would face legal and administrative measures, and the Chinese public would also be warned against dealing with the company "to reduce risks".
In a worrying note, leading exploit acquisition platform Zerodium announced that it will stop purchasing iOS exploits for the next two to three months due to the high number of submissions.
After last month's announcement, Apple releases iOS 13.5 with COVID-19 Exposure Notifications.
- Taiwan Chipmaker Announces US Factory as Apple Pledges to Expand Taiwan Investment
- Apple Urges Chinese AirPods Supplier to Expand and Challenge Foxconn for iPhone Assembly
- Zerodium Temporarily Stops Purchasing iOS Exploits Due to High Number of Submissions
- China Threatens to Add Apple, Other US Companies to 'Unreliable Entity List'
- Apple Releases iOS 13.5 with COVID-19 Exposure Notifications, Face ID Bypass for Masks, FaceTime Setting, and Apple Music Stories Sharing
After 33 years of Developer conferences hosted in California, Apple has held its annual Worldwide Developers Conference in an all-new online format.
At the same conference Apple announced a two-year transition to its own ARM chip sets for the complete product lineup, ending a fifteen-years partnership with Intel and deprecating their x86 architecture.
- Apple’s Worldwide Developers Conference 2020 kicks off in June with an all-new online format
- Apple announces Mac transition to Apple silicon
Bloomberg has published its 2019 Pay Index showing Apple's CEO Tim Cook taking the 2nd place as highest-paid US CEO in 2019.
In another green push, Apple commits to have its entire supply-chain 100% carbon neutral by 2030.
Apple officially launched its Security Research Device Program.
Apple also reported an all time high third quarter, smashing analysts expectations.
Meanwhile Apple is under US Congress scrutiny, along with Amazon, Google, and Facebook, in the biggest tech antitrust case to date. All four companies CEOs have testified.
- Wall Street Gets the Flak, But Tech CEOs Get Paid All the Money
- Apple commits to being 100% carbon neutral for entire supply-chain by 2030
- Apple Security Research Device Program
- Apple Q3 2020 Results - $59.7 Billion Revenue
- Everything you need to know from the tech antitrust hearing
In a one-day purge, nearly 30,000 apps have vanished from the Chinese App Store, as China now requires a government-issued license in order to distribute apps with in-app purchases.
Following Jony Ive, SVP of Worldwide Marketing Phil Schiller steps down after over thirty years of career at Apple.
Apple has lost a case against a patent troll over 4G LTE patents, and had been ordered to pay $506M.
Following last month US antitrust hearing, more Apple platforms developers have voiced their discontent on the current guidelines and Apple practices on the App Store: among them, Epic is the loudest.
Meanwhile, Apple becomes the first public company to reach a $2 trillion market cap.
- Apple removes thousands of game apps from China store: research firm
- Phil Schiller advances to Apple Fellow
- Texas Jury Says Apple Owes $506M Over 4G LTE Patents
- Epic Games vs. Apple: Timeline of Events Surrounding Fortnite's Removal From App Store
- Apple becomes first public company to reach a $2 trillion market cap
The battle between Apple and Apple 3rd party developers continues:
- Apple has published a series of webpages showcasing the benefits of Apple's App Store
- Big developer names such as a Epic Games, Basecamp, Spotify, and Tile formed a Coalition for App Fairness listing a 10-point principles/demands to Apple's app ecosystem.
Apple continues to promptly oblige to China's dictatorship demands, this time by removing more feed RSS reader apps over “illegal” content.
- App Store
- Developing for the App Store
- App Fairness
- our vision for the future
- Apple removes more RSS apps from Chinese App Store, likely at government behest
Image credit: REUTERS/Dado Ruvic.
Apple demanded Telegram to take down some messages in their app, Telegram obliged and replaced them with a notice citing Apple's rule for such content. Once this was done, Apple reached out Telegram again saying they're not allowed to show users such notices because they are “irrelevant”.
Despite postponed new iPhones, Apple reported its strongest Q4 financial results ever.
- Telegram, Apple, Belarus, and Conflating ‘Irrelevance’ With ‘Inconvenience’
- Apple Q4 2020 Results - $64.7 Billion Revenue
- Apple Must Pay VirnetX $503 Million in Security-Patent Trial
Apple halts business with Pegatron over child labor violations.
With pressure by both developers and multiple antitrust cases around the world, Apple announces App Store Small Business Program, halving App Store Commissions to 15% for developers earning less than $1M per year.
- Apple Freezes New Business for Pegatron on China Labor Abuse
- Apple unleashes M1
- Introducing the next generation of Mac
- Apple announces App Store Small Business Program
Apple moves 100% of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response until mid 2021.
Over 100 more apps have disappeared from the Chinese App Store over illegal content, with a promise that many more will follow suit on January 1st unless a government approval is presented.
The creator of the original iPhone's App Store, Jay Freeman, joins 3rd party developer's discontent with a new lawsuit against Apple's anti-competitive manners.
- Apple expands partnership with (RED) to combat HIV/AIDS and COVID-19
- Tripadvisor app pulled from App Store in China, with 104 other apps
- Improving DNS Privacy with Oblivious DoH in 188.8.131.52
- The ‘app store’ before there was an App Store wants to liberate your iPhone…again
Despite the Coronavirus crisis, Apple's year has been nothing short than stellar:
- most (all?) 2020 financial quarters have been highest in Apple's history.
- Apple became the first public company to reach a $2 trillion market cap.
- Apple's long term roadmap didn't flinch:
- its independence effort from 3rd party wireless components manufacturers is going ahead at full steam.
- Apple's Silicon transition is now official.
- the trend to move more of Apple's production out of China continues.
Of course not everything is perfect:
- Apple lost billions of dollars to patent trolls, class action settlements, and other lawsuits.
- Apple is facing antitrust scrutiny and monopoly investigations in multiple countries around the world.
- Apple and its 3rd party developers/service providers have hit an all-time low relationship.
- China's App Store censorship kept growing.
And this wraps up 2020:
as always, this is just a small glimpse of what happened during the year, within and around Apple.
If you believe I've missed something of importance, please let me know.
What new trends will we witness in 2021? Any major changes? I'd love to hear your thoughts.
Thank you for reading and wish you a great new year!